Commercial & analytics operator · Singapore
13 years creating analytics functions at 3 MNC regional HQs. Now rebuilding them around people and AI working together.
I help commercial organisations design how people and AI run the analytics function together, so decisions get faster and the people running it get more valuable.
Partners & Executive Training
Background
What the analytics function was, and what it's becoming.
I have spent thirteen years running commercial and analytics functions for consumer and beauty businesses across Asia Pacific. At Shiseido I built the data infrastructure behind a global travel-retail business. At Coty I led data and analytics for Asia across more than ten markets. At Yeo's I owned a global eCommerce P&L. Along the way I built and led teams, and learned that the hard part of analytics was never the dashboard. It was getting a business to act on it.
Today I work on how that job changes when people and AI do it together. I write a newsletter called Organisational Intelligence on how the analytics function shifts when the two share the work, and how the people running it become more valuable rather than replaced. I am based in Singapore.
The Lab
Organisational Intelligence
Humans vs Agentic AI, when to use each?
Here's proof of their commercial value, using mid-sized APAC FMCGs as the base example.
Writing.
Notes from LinkedIn on people, AI, and how the work changes when they run it together.
Fast, cheap, and eight out of ten right
Agents answered ten commercial-performance questions in 137 minutes for under fifty dollars. The real fear was knowing which one they got wrong.
The one role agents leave you is to preside
What is our role in a world of superintelligence, where the cost of knowledge is being driven to zero?
What happens when an executive stops trusting the numbers
"This number can't be right," an executive says. Run dirty data through a model that hallucinates and the problem only compounds.
The most expensive debt on your books is AI ignorance debt
The most expensive debt you have probably isn't on your balance sheet.
Hire your AI agents the way the Navy SEALs pick operators
Whenever a new AI model comes out I see it judged on intelligence. I think there is something more important. Trust.
The analyst job, already past fifty percent
By 2028 it would be challenging to justify hiring an analyst to clean data and build decks.
The Lab
Organisational Intelligence
Organisational Intelligence is my own research lab, where I test how people and AI run a commercial organisation together. It publishes a blueprint of who does what across people and agents, a live harness of AI doing real work alongside human oversight, and a world model of where this is heading. I run it at artificialnative.com.
Other work
Recognition
Honors & Awards
A few that came with the work, across commercial, analytics, innovation, and leadership.
An SAP go-live cutover, and a Power BI training session.
Speaking
I speak on how people and AI run organisations together, and on what the analytics function becomes as they share the work, for commercial teams and data-leadership audiences across APAC. If you are programming an event on AI and the enterprise, get in touch.
Contact